Lusso

 Growing up in Middlesbrough, running paper rounds and milk deliveries before school, I learned early on that graft was the only currency that truly mattered. That mindset never left me. In 2014, while working in property development, I kept hitting the same wall: finding genuine luxury interiors without absurd markups was nearly impossible. Rather than accept the market as it was, I decided to build the alternative.

With a £10,000 overdraft and zero outside capital, I founded Lusso—designing products in-house, travelling the world to build manufacturing relationships from scratch, and grinding out every detail of the supply chain. Over the next decade, that £10k overdraft grew into a global brand generating over £300 million in cumulative sales—all while retaining 100% ownership.